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'Intel Inside' No More
Posted by
CowboyNeal
on Thu Dec 29, 2005 09:42 PM
from the motto-roulette dept.
from the motto-roulette dept.
Randall311 writes "The Inquirer is reporting that Intel is getting rid of its tagline 'Intel Inside' and plans to run a huge logo launch this January. Apparently the new logo has been seen in internal documents already. 'Intel Inside' has been with us since 1991. I guess now all thats left to update is the 'Idiot Outside' that doesn't know anything about using a computer."
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What about the chimes in the commercials? (Score:4, Insightful)
Re:What about the chimes in the commercials? (Score:3, Insightful)
speaking of new logos... (Score:3, Interesting)
Re:speaking of new logos... (Score:5, Funny)
So much satire, so little time (Score:5, Funny)
The new logos... (Score:5, Informative)
Re:The new logos... - are you sure? (Score:5, Insightful)
And that's not all... (Score:5, Informative)
Re:And that's not all... (Score:4, Funny)
Intel had better be ready for a trademark lawsuit - Lucasfilm isn't going to like people using their Solo trademark.
Won't they get in trouble with the FDA? (Score:5, Funny)
New slogan equals buy! (Score:5, Insightful)
Could it be...Apple? (Score:5, Insightful)
Outside the asylum (Score:4, Interesting)
Apple was the only one in a position to challenge this strategy. They made the computer itself to appealing and enticing, that you don't care what processor it has, or if the OS is not compatible with Windows. This was moderately successful, but back in the original iMac days, "what's inside" counted a lot more than it did today. Computers in general were still slow for the tasks they did, and small differences in processors made a huge difference to how much work you actually got done.
Today, processors are "fast enough" that most people won't notice a difference in their productivity with a faster processor. What matters more now, is ergonomics, compactness, and noise levels. And the overall usability of the machine, of course. not only that, processors seem to be at a plateau where they are not getting faster quickly - and an AMD, an Intel, or an IBM PPC isn't an issue for most people.
I think Intel saw this coming - and hence the Centrino campaign. Also, Intel have been trying for years to stimulate OEMs to make more interesting-looking and innovative PCs. They release the "concept PC" ideas in the hopes that someone will manufacture it. It's been a total failure for them. OEMs weren't interested in deviating from standard cases - and Intel's concept designs sucked so bad that nobody would buy them, anyway.
Intel knows that Apple owns the outside of the computer, and they own the inside. Together, the companies are thinking through the box, rather than inside or outside it.
Hmm... (Score:5, Insightful)
Hint to submitter: if you're going to broadly describe large segments of the population as idiots, be absolutely sure that when you do so, you use impeccable grammar.
Re:Hmm... (Score:5, Funny)
New Slogan to reflect sincerity (Score:5, Funny)
New tag line... (Score:5, Funny)
Ba-dum-tsss!
Thank you, I'm here all week!
Memories (Score:3, Interesting)
I laugh now but there was a time, when I first started using computers, I would look for "Intel Inside" badge on the PC case as a mark of quality. I didn't even know what that really meant or refer to. I just saw the Pentium commercials and TV makes an impression on a 12 year old's mind.
More than one way to read that headline (Score:5, Funny)
Joke all you want... (Score:5, Insightful)
In the early '90s, I worked in a retail computer store-- not a big box type place, but a smaller boutiqueish shop that employed people who might be actually able to answer a question.
We sold, at the time, Intel 386DX/33s and AMD 386DX/40s as our lowest end systems. Indeed, the AMD sold for about fifty bucks more than the Intel-- because the clock speed was higher, see. But we'd "cut the customer a deal" and upgrade them "for free!" (No, we weren't being generous or anything-- our cost on the AMD hardware was actually lower... as was our RMA rate), saving them fifty bucks on a $750 computer system. Not exactly peanuts.
Now, you and me, we see, "Wow, 125% the processing power for the same price? Sign me up!" You would think that, given that I'd sell you either for the same price, that I wouldn't have to keep an Intel 386/33 in stock at all. And Intel didn't make a 386 faster than that, the next step was to the much, MUCH more expensive 486, so it's not like one could upsell to Intel's 386DX/40, 'cause there didn't exist such a thing.
Joe Average, however, often asked, "But does it have the Intel inside?" (often using that exact phrasing-- "the Intel.")
In the 386 market, we sold on the order of one Intel for every three AMDs. Which doesn't sound like a lot until you note we shouldn't have sold a single Intel in the low-end market... Intel Inside worked.
-JDF
GAH! (Score:5, Funny)
MacDailyNews has new Intel logo (Score:4, Informative)
Intel inside no longer matters (Score:4, Informative)
So I dug deeper into his questions. He remembered the K5 from AMD and its troubles. He remembered people trying to pass the Cyrix processor off as Pentium MMX chips, while the real Intel was expensive. In many countries sellers had no issues marketing the Cyrix and K4 and K5 as 'Intel Pentium' and even as 'Intel Cyrix' in places, to make the point that its EQUIVALENT to those chips. The Pentium was the more stable one in those days.
How times have changed. I explained how AMD is leading now and the only other company is Intel. Others like Via and (RIP) Transmeta dont even TRY to tackle AMD and Intel head-on and just market themselves as low-power mobile chips and such. 'Intel Inside' is now a bad thing. It means your 64-bit architecture implementation is either a bad copy of AMD or a bad failure (Itanium). AMD, as long as its not one of those early Athlon chips which could turn a house in Antarctica into a sauna, means good chips, better bang for the buck, and now means the only way to go if you want 64-bits and x86 in the same bag (or if you want Microsoft and 64-bit).
We bought an Athlon-64 machine.
Re:NEW LOGO LINKS HERE (Score:5, Funny)
Re:How? (Score:5, Funny)
Could you flame some more? This marshmallow isn't toasted yet.