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Microsoft, Google Battle Over Energy Efficiency

Posted by kdawson on Tue Oct 21, 2008 04:45 AM
from the anything-you-can-light-i-can-light-cheaper dept.
1sockchuck writes "Microsoft and Google have opened a new front in their battle for global domination: data center energy efficiency. Just weeks after Google published data on the extreme efficiency of its previously secret data centers, Microsoft says it has achieved similar results with shipping containers (despite Google's patent) packed with up to 2,500 servers. The geeky benchmark for the battle is Power Usage Effectiveness (PUE), a green data-center metric advanced by The Green Grid. Microsoft says its containers tested at a PUE of 1.22, while Google reported an average PUE of 1.21 for its data centers, which apparently are also now using containers."
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[+] Your Rights Online: Google Patents Shipping-Container Data Centers 207 comments
theodp writes "Two years ago, Robert X. Cringely wrote that Google was experimenting with portable data centers built in standard shipping containers. The idea, Cringely explained, wasn't new and wasn't even Google's, backing up his claim with a link to an Internet-Archive-in-a-Shipping-Container presentation (PDF, dated 11-8-2003) that was reportedly pitched to Larry Page. Google filed for a patent on essentially the same concept on 12-30-2003. And on Tuesday, the USPTO issued the search giant a patent for Modular Data Centers housed in shipping containers, which Google curiously notes facilitate 'rapid and easy relocation to another site depending on changing economic factors'. That's a statement that may make those tax-abating NC officials a tad uneasy."
[+] Technology: A Look At Google's Newest Data Center 75 comments
miller60 writes "Google doesn't allow the public inside its secret data centers. But a recent groundbreaking event at the company's new South Carolina data center provided glimpses of the exterior of the facility, which shows a design that has evolved since Google's Oregon data center made front page news. A new feature: an open, lighted area resembling a parking deck (containers?). Still missing: moats filled with sharks with friggin' laser beams on their head."
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  • Containers (Score:5, Interesting)

    by psergiu (67614) on Tuesday October 21 2008, @04:52AM (#25451033)
    If they care so much about being "green", are they using recycled containers ?
    • Re:Containers (Score:5, Insightful)

      by jlar (584848) on Tuesday October 21 2008, @04:56AM (#25451045) Homepage

      Most businesses care about being green when it means spending less of the green ones.

      • by ionix5891 (1228718) on Tuesday October 21 2008, @06:08AM (#25451417)

        it takes a container full of servers to run Vista?

      • That's why I'd wish we'd tax the Hell out of the most non-green businesses... gotta make it worth their while somehow.

        • Joe the plumber can't afford to be green! Most small business owners making under $250,000 can't afford to be green! Won't somebody please think of the small business owners?!

        • Re: (Score:3, Interesting)

          > That's why I'd wish we'd tax the Hell out of the most non-green businesses.

          It should not be (called a) tax actually: it should not depend on being profitable or not. When said company pollutes, dumps etc. then it should pay for the cleanup. The only shift we need is to realize that clean water, clean air, clean soil etc. is not free.

          In Europe they have a "product fee", supposed to cover the safe disposal/reuse etc. of the product at the end of its life. A step in the right direction. I would calcu

    • If you are talking about steel containers (the ones at the dock). I'm pretty sure they are recycable and could have been recycled so many times before.
      • But would a company want a building full of grubby, dinged, rusty containers? Which they'd have to modify anyway (add access panels for utilities, replace the doors with something more sensible for indoor use).

  • by Ed Avis (5917) <ed@membled.com> on Tuesday October 21 2008, @04:54AM (#25451039) Homepage

    OK so if you have a PUE of 1.2 then five-sixths of the input energy is used to power the computer equipment. But that doesn't say how energy efficient the machines themselves are. You could be running 150W Pentium 4 Extreme Edition processors, or whatever, and still get a higher 'efficiency' than someone using Atom processors giving the same computational speed with lower power usage.

    In the old days I would have suggested that Microsoft was limited to x86 processors and so they would necessarily have higher power usage than Google, who would be free to use more power-efficient architectures like ARM or PowerPC. But I get the feeling this isn't true nowadays. In servers and high-end desktops, do Intel x86 chips now offer the best bang per watt?

    • No. x86 doesn't offer the best bang per watt. Not on the hight end (IBM, ATI and NVIDIA have some nice offerings here, depending on your needs), or the low end (ARM, MIPS), or anywhere between those.

    • Re: (Score:3, Insightful)

      OK so if you have a PUE of 1.2 then five-sixths of the input energy is used to power the computer equipment. But that doesn't say how energy efficient the machines themselves are. You could be running 150W Pentium 4 Extreme Edition processors, or whatever, and still get a higher 'efficiency' than someone using Atom processors giving the same computational speed with lower power usage.

      True - But it still means that 5/6ths of the power goes to adding computational resources rather than pure-waste overhead.
      • In the "Old Days", NT 4.0 had build targets for X86, Alpha, Sparc, and MIPS.

        Only recently did they can the other 3 architectures.

  • by should_be_linear (779431) on Tuesday October 21 2008, @05:09AM (#25451105)
    Given Live! search popularity, it is easy to be ahead of Google in this regard. They could as well turn the whole thing off and become rich.
    • Yeah... Live! search is proof that the whole, "If you build it they will come" mantra is a big lie. Curse you Kevin Costner!
  • Microsoft, which is currently putting the finishing touches on a huge new data center near Chicago. The bottom floor of the $550 million facility will house at least 150 data center containers packed with servers.

    So they put servers in containers, then put the containers in a warehouse? What good does the container do at that point? You're just compartmentalizing the warehouse, with really unwieldy compartments (I'll bet you can't move the containers once installed, so you're stuck with the form factor chosen at installation). Why not install modular walls instead (if it's the compartmentalization that yields the extra efficiency)?

    • why stop at modular walls? what if they were to install the servers inside tubes, perhaps a series of them. a series of tubes that carries data... i'm off to the patent office!
  • Fat people... (Score:5, Insightful)

    by retech (1228598) on Tuesday October 21 2008, @05:12AM (#25451123)
    This is like two fat people drinking diet coke with their supersized double cheeseburger meal.
    • This is like two fat people drinking diet coke with their supersized double cheeseburger meal.

      indeed! But it is really the guys making the burgers who ought to be audited. I can't see Google/MS having that much of a footprint - the guys that manufacture their servers, drive their containers around the world, etc., I bet, are far more environmentally costly. It would look good if Google/MS's contractors competed not only on price but also PUE. Then I think we'd see some serious savings.

  • by ledow (319597) on Tuesday October 21 2008, @05:18AM (#25451163) Homepage

    PUE is a rubbish metric for this. The definition is nothing more than "power at utility meter" / "power used directly by IT kit". There's no account of WHAT that power is doing. Is it running one PC or a thousand? Is it hitting Gigaflops or nanoflops? You could put a laptop without a battery into a datacentre and get a PUE better than someone who has a thousand rackmounts all running at full speed. All PUE measures is the efficiency of the power conversion gear and associated equipment (e.g. UPS, etc.). In fact, UPS is an interesting measure too because the PUE of kit with a UPS would be greatly hindered in PUE stakes even against otherwise identical equipment.

    Now, "Total Teraflops / Power at utility meter" - that's a more accurate metric to be comparing. And I'd guess that there Google's containers would wipe the floor with MS's (unless, of course, some trickery is being done in the TFlops measurement - you would have to carefully define what's needed). And even then, throwing a bucket load of low-power ARM processors running Linux into every square inch possible would probably thrash even Google in those stakes (unless they already do that?).

    If you're going to have a contest over a metric, at least understand the metric and its shortcomings before you start claiming that X is better than Y.

    • Total Teraflops - that's a floating-point measurement. Not much floating point done in a database search - apart from the google rating and calculating the search speed pre haps.

    • Good suggestion. I'd go a step further and figure out a way to incorporate transactions performed (outright, not per second). So if you've got quad cores in an idle loop, and the other gal has a 1.0+ load average per CPU, she wins. I guess this could be gamed by running SETI@Home, but at least it would still be performing work.
    • Re: (Score:3, Interesting)

      The true energy savings happen at the source. We need to find ways to increase coal-to-electricity efficiency conversion to 90% or higher.

      • At 50%, we're already getting pretty near the theoretical limit for combustion processes, iirc. I suspect you're better off finding ways not to use coal (or other fossil fuels) at all.

    • What about /useful/ work? If you're running N millions of instructions per second on one watt, but all but one instruction in that is Operating System Overhead.... Microsoft vs Google would report it if they knew how to measure it.

  • by Ragzouken (943900) on Tuesday October 21 2008, @05:21AM (#25451175)
    Is there some unwritten rule that you can't use 'and' in a headline?
    • Yep (Score:3, Interesting)

      It is a written rule of journalists, they economize the amount of letters in a headline. It makes sense with printed press, but at the web they should follow some different gidelines.

  • Since it is mostly irrelevant where a data center physically is, and cooling via electrical power is going to result in a comparable draw to generating the computing cycles in a warm climate, I suspect the greenest thing Google/Microsoft could do would be to site their data centers in the coldest northern climates feasible (rather than, say, California). It makes generated waste heat potentially useful as well, rather than just pumping it straight back out into the atmosphere.
    (Thinking about it, Ic

    • Re:Geography (Score:4, Insightful)

      by MichaelSmith (789609) on Tuesday October 21 2008, @05:31AM (#25451233) Homepage Journal

      Since it is mostly irrelevant where a data center physically is

      Actually I think latency is a major issue for both Microsoft and Google as they chase the market for online applications.

    • Re: (Score:3, Interesting)

      Since it is mostly irrelevant where a data center physically is,

      well, "near a high-capacity internet link" is a pretty big issue for datacenters, and AFAIK the main reason datacenters are still being built in stupid places.

  • I recently had a back-and-forth over on the Windows 7 development blog regarding Microsoft's comments on encouraging their users to put their computers in standby mode rather than shutting down the entire computer. Apparently the startup time from standby is worth the extra power saved over hibernating. Some other people on the blog said that computers use "only" 1 watt now in standby. I said sure, that's great. Now multiply that by the hundreds of thousands of computers in homes around america. If only a
    • Externalities. If 10% of the people who are waiting for their computer to boot up go and put the kettle on and make a coffee, suddenly you aren't saving so much energy any more. Yes, I made that number up, but this is generally what happens.
    • Re:What a joke... (Score:4, Informative)

      by mpsheppa (1088477) on Tuesday October 21 2008, @05:50AM (#25451317)
      The power usage during standby is only about 1-2 watts on a decent PC these days. The power usage during hibernation is also about 1-2 watts and the power usage while OFF is about 1-2 watts as well. So unless you are actually prepared to turn your PC off at the wall then they are right, standby mode is generally the best way of saving power because the speed to resume from standby means that you can put the PC into standyby mode much more often than you would turn it off and the PC can put itself into standyby mode automatically.
      • My computer has this new green invention called a "switch". It's on the back of the computer, (so you can't hit it accidentally) and you can reduce your computer's power usage to zero while it's not in use, just by toggling the "switch".

        What is considered "off" for computers is often what is termed "standby mode" by the green-conscious when referring to any other appliance.

        as a recent immigrant, I notice many wall sockets here in the U.K. have a switch right on them, rather than needing to unplug a device t

          • Re: (Score:3, Informative)

            True, but switches on the outlet are pretty much UK-only, as are plugs that include a fuse. Other 230 V-countries don't use them.

      • The PC electronics only burns 1-2 watts in standby, but the large and idle power supply will burn another 8 or so.

        Or at least that's the way my imac is. I got a watt meter and it's 70w at full power, 40w in low-power mode, 10w in standby and 10w when off. It only goes to zero when you unplug it.

        My laptop is the same: the charger burns 7w even when you don't plug it in to the laptop.

    • I think you missed the point. From your very own comment it sounds like what they were saying is that if you have your PC turned off for 16hrs of the day using 1 watt and being able to turn it on and be productive instantly is better than sitting waiting for a couple of minutes using 100s of watts for the system to boot up from full power off before you can be productive. It sounds like what they were saying is effectively that a few minutes of time where you can't do anything at 100 watts is worse than hou

      • Re: (Score:3, Informative)

        A "typical" PC, of which there are none, will likely pull 125-200W at startup. It runs full out, afaik, until power management kicks in. For my laptop, it takes nearly 5 minutes* from power switch to useful (as judged by both disc activity and inability to accept keystrokes in realtime). So 1/12 hr x 125W = 10 watt-hours. That's ten hours in standby if standby is 1W over hibernation/off.

        It has a huge benefit to usability, though. Being able to "turn on" the machine and have a working browser over a wireless

    • "Now multiply that by the hundreds of thousands of computers in homes around america."

      Well, call me insane, but I don't think that some 500kw (how big is the US population?) are a big amount of power for an entire country.

  • SWaP (Score:2, Informative)

    by Anonymous Coward

    I like Sun's SWaP metric [sun.com] because its value is based on a business operation that you can define.

    And as the article mentions, datacentres in a shipping container are like, sooo 2006 [sun.com] .

    • Re: (Score:3, Insightful)

      Mod parent up. Sun has been using SWaP for several years now. If Space Wattage and Performance aren't a good starting point for IT efficiency measurement, what is? An air-cooled ENIAC in Iceland might have a good PUE but no one in their right mind would think this would make for an efficient modern data center.
  • You do know that a patent doesn't prevent you from building and using a patented device? You just can't sell them. In fact, making the information available was the reason for patents.

  • some metric devised by an international nonprofit which microsoft happens to be a
    director level member and google does not.
    disney and enterprise rent-a-car are also members??

    what ever happened to kilowatt hours?
  • by giafly (926567) on Tuesday October 21 2008, @07:02AM (#25451731)
    It seems to be a grouping of power-hogs who want to claim to be environmentally friendly. Don't get me wrong, I'm not saying that it won't do some good, but until it get a few organizations like GreenPeace as members, and asks them to audit its standards, then nobody should take it too seriously.
    The Green Grid: Members List [thegreengrid.org]
  • The website linked to basically regurgitates material from a Google website about their data centres [google.com] and a blog entry [wordpress.com] by a Microsoft data centre employee.

    The original links are more informative than the rehash.