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New Font Uses Holes To Cut Ink Use

Posted by timothy on Wed Dec 17, 2008 04:38 PM
from the more-you-take-away dept.
An anonymous reader writes "A Dutch company has taken an open source Sans Serif font and added holes to it to try and save on printer ink costs. The Ecofont is claimed to save up to 20 percent of ink costs, but it allegedly took the firm a while to perfect the ratio of the maximum number of holes possible without sacrificing readability."
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  • Practicality? (Score:5, Interesting)

    by Midnight Thunder (17205) on Wednesday December 17 2008, @04:41PM (#26151275) Homepage Journal

    Looks interesting, but probably not very practical. Surely simply printing in draft mode and in grey-scale is an easier way? On screen this is probably going to be more headache than its worth.

    • by Jesus_666 (702802) on Wednesday December 17 2008, @06:03PM (#26152371)
      You're not getting it. Those are speed holes. They make the font faster.

      I'm waiting for the serif version of that font; there they'll replace the serifs with spoilers. I also think they will add a special Type-R sticker glyph in a Unicode Private Use Area to make it go even faster. Then the only thing that could possibly beat the font would be drift typing - but everyone knows that technique can be handled only by the most extreme Japanese fonts.
    • Woohoo! (Score:5, Funny)

      by EmbeddedJanitor (597831) on Wednesday December 17 2008, @06:06PM (#26152403)
      I cal kill 20-25% more trees with one toner cartridge!
  • This is pointless (Score:5, Informative)

    by toby (759) * on Wednesday December 17 2008, @04:41PM (#26151283) Homepage Journal

    These people don't seem aware that typefaces are usually available in many weights.

    You can save much more than this by simply changing to a lighter weight. [fontshop.com]

    (I am a typographer. But it shouldn't take one to figure this out.)

    • by reboot246 (623534) on Wednesday December 17 2008, @04:51PM (#26151467) Homepage
      Ah, but lighter weight fonts don't have the magical prefix "eco" in front of their names.
    • Re:This is pointless (Score:5, Interesting)

      by jellomizer (103300) on Wednesday December 17 2008, @05:32PM (#26152039)

      Yes but lighter weights either make the font thinner and harder to read, When it prints it uses a dithering option to get the lightness sometimes giving it a choppy edge to it. This font makes sure the edges are solid allowing you to more clearly read the font.

      • by bugnuts (94678) on Wednesday December 17 2008, @04:56PM (#26151549) Journal

        Shouldn't they have done this with a serif font if it is meant to save ink/toner?

        They started with a serif font. What's left is sans serif.

        • by MightyYar (622222) on Wednesday December 17 2008, @04:56PM (#26151555)

          What I meant is, they seem to have modified a screen font. If you are trying to save toner/ink, I would think that choosing a printed font would be more effective.

          I know that you CAN print a sans-serif font, but I thought that the rule of thumb was that serif fonts should be used for print.

          That said, I have absolutely no idea what I'm talking about - thus why I asked the question :)

          • by Lobster Quadrille (965591) on Wednesday December 17 2008, @05:04PM (#26151665)

            That said, I have absolutely no idea what I'm talking about

            Don't worry, it doesn't show.

            • Re:This is pointless (Score:5, Interesting)

              by lgw (121541) on Wednesday December 17 2008, @06:27PM (#26152609) Journal

              Newspapers are ususally more concerned with legibility than readability: how much can we pack on a page and still have the reader make it out at all, not how fatigued the reader is after reading hundreds of pages. Maybe you're an exception, but on the whole newpaper fonts tend to be different from book fonts in just that optimization choice.

              If you have studies that show you can pack text as densely on the page with sans-serif fonts as serif, I'd believe that. The legibility advantage of serif fonts was largely in the redundancy provided in case part of a letter broke off in the press - hardly a concern with modern equipment.

              But for reading a book's worth of text, serif fonts win hands down. I *hate* technical books where some asshole thought it would be clever to use a sans-serif font to show how technical the book was - as I grow older, this sort of thing causes me physical pain. The changing of the default Word font from serif to sans will be a source of annoyance for years to come, and no doubt cause me to toss that many more resumes on the "ow, my eyes!" pile.

  • Horrible (Score:5, Insightful)

    by WPIDalamar (122110) on Wednesday December 17 2008, @04:42PM (#26151299) Homepage

    At big sizes the holes make it look horrible. At small sizes it's not all that readable as far as fonts go.

    You might as well print at 80% grey instead of black to get the same savings and have it look better.

    • Re:Horrible (Score:5, Insightful)

      by pbhj (607776) on Wednesday December 17 2008, @04:54PM (#26151511) Homepage Journal

      From the website:

      View the Ecofont

      In the picture you can see how the Ecofont is created by omitting parts of the letter. At the shown size, this obviously is not very nice, but at a regular font size it is actually very usable.

      It must look pretty horrible at smaller sizes too otherwise I think they might have shown us a sample, no?

      If they'd constructed it out of Sierpinski gasket they would have saved a lot more!

      Nice bit of viral marketing for Spranq methinks.

  • by brian0918 (638904) <brian0918NO@SPAMgmail.com> on Wednesday December 17 2008, @04:42PM (#26151305) Homepage
    "Unfortunately, the font is only available at 120pt or higher, so it will takes twelve times the paper to print out your book report."

    I'm willing to make that sacrifice if it means saving Mother Earth!
  • by nizo (81281) * on Wednesday December 17 2008, @04:42PM (#26151327) Homepage Journal

    Just imagine how many electrons could be saved if people used this font in their browser.

  • by booyabazooka (833351) <ch.martin@gmail.com> on Wednesday December 17 2008, @04:43PM (#26151329)

    The 'economy mode' on my rather old laser printer basically does this. It just sort of prints letter outlines instead of the full letter. Ecofont's solution seems like... leaky abstraction? The print-saving settings are now embedded into a document rather than determined at print time. Sounds like a terrible idea for a problem that's already been solved.

  • by rolfwind (528248) on Wednesday December 17 2008, @04:52PM (#26151497)

    will it save while I view documents on my ereader?

  • by Anonymous Coward on Wednesday December 17 2008, @04:57PM (#26151575)

    I prefer to use Inverted Ecofont, in which everything else is removed and only the holes remain. This saves 80% of the ink, and it known to some people as "dot-matrix draft mode".

    This is new font is stupid and not news.

  • by stox (131684) on Wednesday December 17 2008, @05:29PM (#26151997) Homepage

    The eco-boat.

  • by HTH NE1 (675604) on Wednesday December 17 2008, @05:36PM (#26152073)

    I read Slashdot today, oh boy
    Four thousand holes in ecofont sans serif
    And though the holes were very small
    They had to count them all
    Now they know how many holes it takes to fill "the Albert Hall"
    I'd love to turn you on

  • by gilgongo (57446) on Wednesday December 17 2008, @06:09PM (#26152435) Homepage Journal

    Sigh. As the various outraged typographers here attest, this is a self-promotional stunt and has nothing to do with innovation or even typography. The clue is the first line of TFA:

    "Dutch marketing and communications company Spranq has come up with a novel and free way of slashing printer ink costs by developing a font with holes in it."

    I work for a marcomms agency as well. This is how such agencies get clients: you pull stunts like this to make yourselves look like gurus in some way, so when you go in for pitches you have lots of press clippings (clients don't read them, they just look at where they were published) so you have some kind of differentiation over your rivals. I worked for a place where we made a big fanfare about recruiting an "artist in residence" (and got lots of press) - others in our space have launched "labs" or various kinds, etc. etc.

    There's no substance in any of it. It's all just a marketing con-job and sad to say Slashdot has fallen for it (not that a marcomms agency's clients would be interested in a /. story anyway).

    • by megamerican (1073936) on Wednesday December 17 2008, @04:57PM (#26151585)

      I agree. Their idea is redundant as most letters come pre-made with holes in them.

      • by EastCoastSurfer (310758) on Wednesday December 17 2008, @04:44PM (#26151353)

        I have a way to save 100%. Don't print it!

        • by NotQuiteReal (608241) on Wednesday December 17 2008, @05:09PM (#26151731) Journal
          But for those that do need to be on paper, you can save 20% just by using a 10 point font instead of a 12 point font!
        • At work we have one of those industrial printers that puts a header page with the name of the person doing the print job in big ahead of the job. Then we more or less 'sort' them on tables for people to come an pick up. There are users with thousands of pages accumulated over a few weeks gathering dust in a huge pile.
          Since there are printing costs overruns, I suggested we should charge people by the number of pages not picked up at the end of the month. My suggestion was quickly shot down. I'll never make it into management.
          • by Firehed (942385) on Wednesday December 17 2008, @05:20PM (#26151895) Homepage

            Paper trees are always re-planted after being cut down (it would get unsustainable very quickly if this didn't happen) - and generally also have a lot of recycled material in the final product. The tree-cutting damage comes from the food industry clearing the way for beef cows or corn crops.

            Never mind how insanely expensive ink is. The wasted ink is by far worse than the wasted paper. If you want to save a few sheets, shrink your print margins; either way, there's really no net gain or loss in trees.

              • by York the Mysterious (556824) on Wednesday December 17 2008, @05:42PM (#26152145) Homepage
                Coming from a University that bought 10 pallets a year of paper and a truck load of toner, it's a big cost. Switching fonts to save 20% would be a very nice savings.
                • by von_rick (944421) on Wednesday December 17 2008, @06:01PM (#26152357) Homepage
                  In our University, printing used to be free until 2 years ago. Since the university started charging 3 cents per printout, the total number of printouts taken in computer labs has gone down by 70%. Perhaps your univ should try that out as well.
                    • by Skrapion (955066) <skorpion AT firefang DOT com> on Wednesday December 17 2008, @08:06PM (#26153553) Homepage

                      First of all, the idea that everything required for the class should be included in the price of the class is ridiculous. Books aren't included. Neither are pens, paper, or laptops.

                      Second, what difference does it make whether you pay for your printing at the printer or in your tuition? Theoretically speaking, if nobody abused their printing privileges, the cost would average out and the cost to you would be the same either way.

                      However, if charging three cents at the printer reduces abuse, then you, as a student, actually save money. Even if you're one of the students that's abusing your printing privileges, you'd still save money because you don't have to pay for all the other students that are abusing their privileges. Putting all the cost in the tuition causes the tragedy of the commons. [wikipedia.org]

                      My college actually charged nine cents per page; it was really no big deal. Although I'm curious if the GP meant three cents per page, or three cents per job. If it's per page, the 70% drop doesn't surprise me too much, but if it's per job, then that's pretty amazing.

              • by Anonymous Coward on Wednesday December 17 2008, @05:43PM (#26152153)

                Your ideas intrigue me and I wish to subscribe to your newsletter.

                Unfortunately, since you don't take ink seriously, I'm guessing you are spending too much printing your newsletter and will be out of business shortly.

                  • by mosb1000 (710161) <mosb1000@mac.com> on Wednesday December 17 2008, @07:01PM (#26152949) Homepage

                    Deforestation is almost exclusively the result of agricultural expansion. It makes no sense to say that saving paper = saving forests.

                    Here is what Wikipedia [wikipedia.org] has to say about the matter:

                    In simple terms deforestation occurs because forested land is not economically viable. Increasing the amount of farmland, wood extraction and, infrastructure expansion are all important factors in driving deforestation in different regions with mining also an important cause. There is considerable interplay between these factors. For example logging(wood extraction) or mining requires roads to transport the timber(infrastructure expansion) and farmers use these roads to move into previously unreachable areas of forest (agricultural expansion). The ultimate cause of most deforestation is increased food production. Cattle, permanent crops, shifting cultivation and colonization are all equally important to global tropical deforestation

                    Even when deforestation is the result of lumber harvesting activities, it is primarily because the roads used to access the lumber make it easier for farmers to move in and use the land.

                    While forest area is on the decline in the US, it is due to urbanization, not timber harvesting activities (the same article discusses this).

                    • by Skrapion (955066) <skorpion AT firefang DOT com> on Wednesday December 17 2008, @08:28PM (#26153711) Homepage

                      Mod parent interesting, insightful, and informative.

                      It seems counter-intuitive, but if we stopped using wood completely, then forested land would no longer be profitable! If that happened, people would just replace the forested land with something that is profitable, like housing developments or farms.

                      I agree that deforestation is a big problem, particularly in third-world countries, but reducing paper use could reduce reforestation, which would cause more harm than good.

                      I think it's more important that we focus on passing laws to protect natural habitats; when forced to, logging companies have no problems making the most with the land they own.

      • by NotQuiteReal (608241) on Wednesday December 17 2008, @05:05PM (#26151677) Journal
        f u cn rd ths u cn sv on prntg cst...

        ask me how!
      • by aliquis (678370) <dospam@gmail.com> on Wednesday December 17 2008, @05:27PM (#26151973) Homepage

        I have a much better one, change the quality settings in the printing dialog. There you have it ..

        I doubt it will be less readable than that crap and it will also work for all fonts and images and so on ..

    • by Galaga88 (148206) on Wednesday December 17 2008, @05:09PM (#26151741)

      I printed off a quick test to an HP LaserJet 4100 from Word 2007 in WinXP, and it looks a lot better in print than on screen. 10 & 11 point being where it looks best. You can still see the holes, but they're not as glaringly obvious or jagged as when displayed on screen.