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MS Seeks Entrance Fee to XBox Accessory Market

Posted by timothy on Wed Aug 10, 2005 05:00 PM
from the hey-they-build-the-playground dept.
pwnage writes "According to CNET, Microsoft's newest licensing model for the next-generation XBox will effectively lock out 3rd-party accessory manufacturers who don't enroll in Microsoft's licensing and royalty program. The new console will employ hardware security mechanisms to ensure that only products created by developers willing to fork over cash to Microsoft can connect to and work with the console. Is Microsoft shooting itself in the foot by making traditional 'approved product' licensing mandatory for 3rd-party developers? Or will companies line up by the dozens to tithe to King Bill? Finally, will Sony follow a similar strategy to eke additional revenues out of its PlayStation 3?"
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  • by denissmith (31123) * on Wednesday August 10 2005, @05:01PM (#13289668)
    Imagine the possibilities! Sony, and Samsung and RCA and Toshiba and (everyone else) can charge Hollywood studios to be able to play their Movies on my TV, DVD and VCR. DRM we can truly love! But the irony would be sweet.
    • by LordPhantom (763327) on Wednesday August 10 2005, @05:05PM (#13289705)
      But why stop there? I think it would be great if -everything- had DRM equivalents. For example: *Gasoline Nanobots - If you want your car to work with OUR gas, you must pay us HOMAGE or our nano-bots will tear apart your precious engines! muwaa haaa haa *Life Presevers - Pay us our monthly "life fee" or your preservers, rafts and other saftey gear will cease to function, courtesy of our "Rights Protection Satelite" *Toilet Paper - Your rear will know fear if you don't pay our fees - talk about an UNSIGHTLY rash. *gah*
    • by Total_Wimp (564548) on Wednesday August 10 2005, @05:22PM (#13289884)
      I hope they do it with the PC too! I want to use only Microsoft licensed keyboards, mice and hard drives. I want the CPUs to be hand-picked by MS and I only want to use MS-approved HD-DVD instead of that yucky Blue-Ray.

      In fact, I don't know what I ever saw in the ability to choose products based on their merits. Having a big brother to help me make these choices will really enhance my life. It's double-plus good.

      TW
    • by kubevubin (906716) on Wednesday August 10 2005, @08:35PM (#13291076) Homepage
      You know, I feel as though this is more of a quality control issue than what many people are considering it. The number of peripherals released for anything that garners even a decent amount of popularity is nothing short of disgusting. For instance, I work at CompUSA, and I must say that I cringe every single time I have to stock a new iPod accessory. Some of the iPod accessories that I've seen lately are nothing short of pathetic. Example: Today, I came across an accessory that turns a car's cup holder into an iPod holder. Lame. Seriously, I hope that this works in Microsoft's favor. Maybe these developers will think twice before releasing several variations of what is, essentially, the same damn controller. Now, if there's no sense of quality control, though, I think this will ultimately only lead to more expensive throw-away peripherals, rather than dirt-cheap ones. Let's hope for the best. I really hope that Pelican (one of my favorite third party peripheral developers) brings their quality products to the 360.
  • by ZakuSage (874456) on Wednesday August 10 2005, @05:02PM (#13289679)
    It'll probably be more reason for cash straped people will opt for the Nintendo Revolution rather then the more expensive options that are PS3 and X360.
    • Yeah, I don't think most businesses wanting to make an assload of money really are targetting the 'cash strapped' demographic. Rather, they are aiming for the pudgy middleclass, those will money to burn (or at least willing to go seriously into consumer debt to have their toys).
      • You are very wrong. Companies that target the poor make big bucks. Wal-Mart is an excellent example. There's even a saying to go along with it: "If you want to be rich, sell to the poor. If you want to be poor, sell to the rich."

        The fact is, there are way more poor people than rich. World-wide, there are way more poor people than middle class. Most of those poor people are buying soap, clothes and food. Many of them are buying entertainment too.

        Cash strapped people can and do buy gaming consoles and w
        • I should have been more specific. Sure, you can make an assload of money selling to the poor, but only if what you're selling can be obtained cheaply (i.e., food, soap, clothes, etc.). Clearly there's a certain cost that Microsoft or Sony (or Nintendo) incur to develop the console, produce it, ship it, market it, etc. That, along with projected sales, tells them what the minimum they could sell it for and break even. And that dollar figure is quite a bit higher than the break even point for buying tomatos and selling them to folks. Sorry, but they can't afford to sell an XBOX for $25, no matter how many 'cash strapped' folks would buy it.

          In any event, why is anyone surprised at the 'high' prices of 'next generation' consoles? For electronics companies the formula is pretty well-established:

          1. Invest serious $$$ into R&D and make a 'next generation' product
          2. Spend big on marketing/advertising
          3. Give it a price tag that may be a bit high, but one that early adopters will happily swallow
          4. Over time lower prices to capture a larger market share
          That's what you see with virtually every electronic toy out there.
        • by Mr. Flibble (12943) on Wednesday August 10 2005, @07:57PM (#13290899) Homepage
          You are very wrong. Companies that target the poor make big bucks. Wal-Mart is an excellent example. There's even a saying to go along with it: "If you want to be rich, sell to the poor. If you want to be poor, sell to the rich."

          This is a good point, but it is slightly off base. Note, I am not saying that your point is not valid, only that it plays out a little differently than the saying.

          This Excellent Book [amazon.com] goes into great detail as to who the rich actually are, and what they actually wear, and what they really buy. I would actually be surprised to find a rich person shopping at high end stores after having read that book. In fact, I would guess you would more likely find them at Wal-Mart doing their shopping. High income earners such as Doctors, Laywers and Accountants generally shop at the "luxury" shops and buy the Ferrari's and Handmade Gucci's. The rich got to be rich by shopping at places like Wal-Mart.

          Now, as to your point, you are entirely correct on the selling... Selling to the masses rather. The economics of scale will benifit you. If you can sell millions of products that retail for $2.50 you are going to make more money than selling a few items that retail for $10,000. Provided you can survive Wal-Marts "supplier squeezing techniqes" you can make a good deal of money selling volumes to them.
    • It just means their accessories and games, etc. will all cost more. MS is stupid if they think this cost wont be passed to the customer, directly.

      Yes MS makes more, but its paid by the customer. And when the customer sees the expense of the whole system its just going to put a sour taste in their mouth.

      I find it always odd why companies don't seem to realize other companies do the same things they do.
      • by amliebsch (724858) on Wednesday August 10 2005, @07:09PM (#13290640) Journal
        Never took an econ course, did you? In a competitive market, price is a function of two things: supply and demand. It is in no way a function of cost. (In a highly competitive market, price approaches actual cost.) Cost is merely a factor in determining whether the market will be entered at all. What Microsoft is doing is eating into the profits of accessory manufacturers, but the manufacturers can't pass that along unless they all collude to do so, because whichever one doesn't will capture most of the market.
      • I talked to an employee of a software company that has been around the Revolution's development crew, and I am starting to understand why Nintendo didn't release their controller's specs.

        The phrase "tactile feedback" made my mind go crazy. And here I thought it was going to be some sort of successor to the Power Glove.

        THIS will be Nintendo's contribution to the gaming industry. As microsoft just prevents wang-chung-foo from making ad-hock pieces with security dongles inside their parts, Nintendo actua
  • Bad idea (Score:3, Insightful)

    by kidfob (229612) on Wednesday August 10 2005, @05:02PM (#13289683)
    Bad idea for MS. Don't 3rd party accessory companies have a hart time turning a profit as it is? How would paying royalties look like an attractive option. They'll likely just develop for the PS3 or Revolution.
    • I'm not sure Microsoft would be overly upset if they were the only supplier of controllers, memory cards, etc.

      I really can't think of any accessories that have ever influenced anyone's decision whether or not to buy a console. GBA attaching to a Gamecube, maybe? Gameshark? Eh.
    • Re:Bad idea (Score:4, Insightful)

      by prockcore (543967) on Wednesday August 10 2005, @05:46PM (#13290089)
      oh no! What will I do? I won't be able to buy a crappy MadCatz controller for the xbox360!

      I don't think it's a bad move on MS's part. 3rd party accessories have always been awful. It's especially frustrating when you want to go buy an xbox live headset and all the 1st party versions are sold out and the only thing left is a really horrible speakerphone made by Bob's Bargain XBox Stuff.

      Crappy 3rd party accessories reflect badly on the console as a whole. A little bit of quality assurance is a good thing.
      • Re:Bad idea (Score:5, Insightful)

        by TheGavster (774657) on Wednesday August 10 2005, @06:05PM (#13290234) Homepage
        There's always been QA in the form of 'official' accessories. Forcing *everyone* to use the official accessory licensing program just means that those of us willing to accept a crappy headset at a reduced price are out of luck. Preventing a transaction that would otherwise generate a surplus is just bad economics.
      • Re:Bad idea (Score:3, Interesting)

        Very unfortunate if they did (try to charge $200 for a keyboard).

        I am considering buying an xbox 360. The decision hinges on the ability to use it with my unused 19" CRT monitor. It's in excellent condition, but a laptop means I don't use it anymore.

        The 360 is supposed to have VGA out, so that's that.

        But of course, I'm a PC gamer. I was hoping that I'd be able to use a mouse and keyboard to control FPS games on the 360. After all, the 360 has USB ports, so it's theoretically possible if there are standard k
  • by briankoenig (853681) on Wednesday August 10 2005, @05:04PM (#13289698)
    Hopefully along with the fee comes a Microsoft quality screening similar to the process that the games go through. Every gamer knows that first party controllers, memory cards, etc hold up better than most third party, and that there is a huge gap in quality between a Logitech controller and some no-name piece of garbage.
    Since Logitech is more likely to pay the fee than a get-rich-quick company making "2x the MEMORY!!" memory cards, hopefully the market will see a big step forwards in the average quality of third party peripherals.
    • by Samari711 (521187) on Wednesday August 10 2005, @05:14PM (#13289815)
      Yes, rather than have the free market determine which brand X controllers stay on the market and at what price point, lets have one company control it and keep prices exorbitant!

      I'm not too concerned though, it's going to be the same type of situation as it was with the chips in pinter ink cartridges.
      1)DRM-like scheme locks out competitor
      2)competitor reverse engineers said scheme
      3)???
      4)Profit!!

      MS would be best off not suing under the DMCA, seeing as the SCOTUS was pretty firm in the Lexmark case about the DMCA not extending to interaction between components.

  • Companies will pay (Score:5, Interesting)

    by UMhydrogen (761047) on Wednesday August 10 2005, @05:06PM (#13289718) Homepage
    I think with the success of the original XBox and the way that things are looking for the XBox 360 companies will fork up the money to do it. Just look at Apple's strategy. It keeps only high quality products being created. This will ensure that the XBox stays a hot product and will also ensure that people aren't exploiting the XBox. I think it's a good move.
      • "People on Slashdot" are not the same as "people." Perhaps 0.5% of the people who buy an Xbox are even aware that it *can* be run Linux (and I'm sure less than 5% even know what Linux is.)

        If it increases the quality of peripherals, I'm all for it. My only question is: When can I pre-order a Xbox 360?
  • Bad move, MS (Score:3, Insightful)

    by Cerdic (904049) on Wednesday August 10 2005, @05:09PM (#13289744)
    This kind of arrogance is often attributed to the downfall of Nintendo (though more so on a software basis). As N came to the top, they got greedy with their control on who could release hardware and also had ridiculous fees for being a developer.

    With this in effect, suddenly hardware is going to be more expensive with less competition. With the PS3 and Xbox having basically the same game lineup, this could be part of keeps Sony at the top (assuming they don't do anything stupid like this).
  • by Saeed al-Sahaf (665390) on Wednesday August 10 2005, @05:11PM (#13289773) Homepage
    Is Microsoft shooting itself in the foot by making traditional 'approved product' licensing mandatory for 3rd-party developers?

    No, because the potential pay-off to the 3rd party people is just way to big. They will pay up. But I suspect whatever scheme MS comes up with will be cracked within 72 hours anyway...

  • Missing an option... (Score:5, Interesting)

    by ivan256 (17499) * on Wednesday August 10 2005, @05:11PM (#13289775)
    Is Microsoft shooting itself in the foot by making traditional 'approved product' licensing mandatory for 3rd-party developers? Or will companies line up by the dozens to tithe to King Bill?

    More likely... Manufacturers will circumvent the protections and make compatible items anyway like with the original NES. There's even prior case law from the original NES days, and even the Lexmark case that will help them get away with it.
    • by glesga_kiss (596639) on Wednesday August 10 2005, @05:29PM (#13289960)
      More likely... Manufacturers will circumvent the protections and make compatible items anyway like with the original NES.

      That was pre-DMCA however; laws have changed now. If the new xbox was some sort of "trusted computing" device, they could argue that the entire system used the same protection and this was breaking it. Might not be a credible case legally or technically, but the threat can be enough to make some manufacturers back out of the market. It's all risk assesment.

      If they were to sue for some of these more recent laws, it may backfire and have some of the laws repealed/modified when everyone realises how sneaky it is. Which would be nice.

  • Think Tengen (Score:3, Informative)

    by PhosterPharms (748413) on Wednesday August 10 2005, @05:11PM (#13289776)
    So, for those of you old enough to remember, Nintendo charged exhorbitant licensing fees for anyone who wanted to make NES games. The way that they ensured that companies paid this fee was to build a lockout chip called 10NES into NES cartridges which only Nintendo could make. A few companies, most notably Tengen, reverse-engineered the chip, however, and made some unapproved games. Tengen actually cheated and used Nintendo documents to reverse-engineer the chips and ended up getting sued, but if this licensing fee is too high then what is going to stop accessory makers from reverse-engineering the chips and being done with it?
    • "So, for those of you old enough to remember, Nintendo charged exhorbitant licensing fees for anyone who wanted to make NES games. The way that they ensured that companies paid this fee was to build a lockout chip called 10NES into NES cartridges which only Nintendo could make. A few companies, most notably Tengen, reverse-engineered the chip, however, and made some unapproved games. Tengen actually cheated and used Nintendo documents to reverse-engineer the chips and ended up getting sued, but if this lice
  • I don't understand (Score:5, Insightful)

    by defile (1059) on Wednesday August 10 2005, @05:12PM (#13289792) Homepage Journal

    If console manufacturers could legally lock out third party accessories, wouldn't they have done it long ago? Nintendo sued Game Genie over patent violations but still couldn't keep them out of the market.

    How is this any different from Lexmark's ink cartridge fiasco (a case they lost)? "We'll keep doing it in the face of all of this legal precedent that says we can't" doesn't seem like a sound long-term legal strategy.

    • "We'll keep doing it in the face of all of this legal precedent that says we can't" doesn't seem like a sound long-term legal strategy.

      You've not come across this Microsoft company of which you speak before, have you.

      The same company that sucks up $1m/day fines for monopolistic practices, loses its case in the U.S. and just buys the Bush administration in order to have the government decide, "Pursuing any damages isn't worthwhile, even though we've already won."

      Microsoft knows that with a five year generati
  • Long Term Effect (Score:3, Interesting)

    by Blindman (36862) on Wednesday August 10 2005, @05:12PM (#13289795) Journal
    Ultimately, this will raise the price of peripherals, and discourage their purchase. As I understand the model, they should try everything possible to get the hardware in your hands so that you will buy more games. Especially for those people that buy accessories at the time of the system purchase, it will give them a lot of reasons to consider whether to buy it at all.
  • by The Hobo (783784) on Wednesday August 10 2005, @05:17PM (#13289841)
    The NES "lockout chip"

    Patent 1 [164.195.100.11]

    Patent 2 [164.195.100.11]
    Disabling the chip [iodized.net]
  • I guess it's to be expected - let other companies spend years building a business making 3rd-party accessories for consoles, then squeeze them for licensing fees in order to stay in the business.

    I wonder how much it will be? $2? $10? The problem with this kind of deal is that it almost always hurts the little guy more. Logitech isn't going to have to pay nearly as much per-unit as one of the smaller players, so we end up with fewer choices. I would be one thing if we could somehow be guaranteed that MS will make the best controllers out there, but it's not like their track record has been that good.

    So if a developer wants to sell a driving game with a wheel or we want to get the HD version of Dance Dance Revolution (yay) then it's going to cost even more than before.

    Really though, I doubt this is about controllers. More likely it concerns other types of accessories...like mod chips. If they can prove that "unlicensed" mod chip makers are avoiding a standard license fee, they can sue them for those fees to either put them out of business or make it too expensive to make a product. If it's not illegal yet, I'm sure there's a lobbyist somewhere working on it.
  • by RealityProphet (625675) on Wednesday August 10 2005, @05:23PM (#13289901)

    Moves like these are based solely on the expected demand from consumers for these consoles. If consumers are frothing at the mouth to get their hands on the new xbox 360, then peripheral manufacturers are going to be frothing at the mouth to supply them with whiz-bang accessories. MS wins: a good business decision.

    However, the opposite was true of Nintendo after their fatal decision to stick with cartriges for N64. For years, Nintendo dominated the console market, and for that, they required that all games were authorized by them and I believe even manufactured at one of their own sites. They could do this solely because there was incredible demand for their consoles. When Sony entered the market and support for Nintendo waned, all of a sudden they needed to offer game producers incentives to keep making games for Nintendo consoles.

    The only thing that this sort of decision by Microsoft is saying is that they believe very strongly that their next gaming platform is going to be massively successful. And to me, that isn't really such a bad thing.

  • by pr0t0 (216378) on Wednesday August 10 2005, @05:23PM (#13289903)
    After paying $50+ for the Everquest2 game, then $15 a month for the privelege of actually using the game, then finding out that Sony wanted a piece of the action on items sold in Station Exchange auctions...I got an idea of how Sony treats its customers. I'm sure they are elated that MS took this step, now they can treat 3rd party vendors the same way.

    Am I bitter? Oh, a tad.

    I've since moved to Guildwars. It's possibly the best RPG game I've ever played.
  • by ScentCone (795499) on Wednesday August 10 2005, @05:26PM (#13289928)
    If some extremely cool 3rd-party controller/widget maker just doesn't want to get into the MS zone, then they can just focus their ultra-cool talents, superior pricing, and fantastic wonderfulness somewhere else. And then no one will want the walled-off fancy ivory tower product, and that will be that.

    Or not. But the point is, it's a wildly competitive product space. It they can't attract the right 3rd party stuff at a good price, and assure their users that 3rd party stuff is going to be something other than a rip-off, then they'll lose. Let them, or support them. It's a choice - and the choice is X or not X. S or not. N or not.

    If it was my product, I suppose I'd probably also have an interest in not seeing its reputation tainted by someone's experience with a cheesy, ill-behaved, flaky third-party add-on. Because some 10 year old is going to come back from his friend's house talking Dad into buying him a Sony box since the Xbox kept hanging up when they were using the Acme Kick Boxing Motion Sensor Gloves that only cost $10 on eBay.
  • No hobbyists? (Score:4, Interesting)

    by argent (18001) <peter@nOSPaM.slashdot.2006.taronga.com> on Wednesday August 10 2005, @05:27PM (#13289943) Homepage Journal
    So, hobbyists won't be able to connect custom stuff to the XBox 360?

    I think I'll sit that one out. Not because I want to do it but because amateur hackers thinking up new uses for stuff is a great source of new ideas and gadgets... the more Microsoft locks up their systems, the less they'll have a part in the next generation of inventors.
    • Really, did you ever truly believe that MS embraced the hobbyist with the original xbox?

      This tactic not only provides them with more money, but it has a neat side-effect where it creates another hurdle for hobbyists and pirates to have to jump over (or perhaps its the other way around).

      They do not want anyone hacking their console for any reason.
  • by Geek of Tech (678002) on Wednesday August 10 2005, @05:47PM (#13290101) Homepage Journal
    >> Is Microsoft shooting itself in the foot by making traditional 'approved product' licensing mandatory for 3rd-party developers? Or will companies line up by the dozens to tithe to King Bill? Finally, will Sony follow a similar strategy to eke additional revenues out of its PlayStation 3?

    For some reason this brought Batman to mind. "Will the Caped Crusader be able to free himself or will he be fried, roasted and "bat"tered? Why has the joker broken in to jail? Who is this new stranger? Can Batman's utility belt run Linux?
    Tune in next week, same bat-time, same bat-channel.

    Either pwnage or I watch too much Batman.

  • by incom (570967) on Wednesday August 10 2005, @06:08PM (#13290256)
    This should be a warning to any game developers and publishers of the type of control MS plans to enduce if they get significant control over the console market. If you thought the restriction and high liscensing fees of the snes were bad, imagine what a console monopoly by MS would yeild.
  • by Locutus (9039) on Wednesday August 10 2005, @08:42PM (#13291105)
    all this is going to do is reduce the number of hardware options for the product, raise the price of the accessories, and reduce sales. Add this to the added( +$10 ) per game MSFT is requiring and it all adds up to a win for Sony.

    It's kinda strange that they are doing this considering for the life of Windows CE, they've been willing to lose ~$1 billion per year and haven't resorted to this kind of extortion from its WinCE cohorts. Then again, WinCE is a software product and Xbox 180 is hardware. And expensive hardware at that.

    I just loved how they are not only requiring accessory vendors to pay MSFT, but they also must sign an agreement to NOT develope certain accessories. For instance, nobody but MSFT can build wireless accessories. Good luck with that.

    LoB
    • There's a difference.

      The Nintendo Seal Of Approval means that that part is tested to work. However, I can buy a noname Gamecube/N64/SNES/NES controller without the NSoA, and it'll probably work.

      However, this will mean that if it isn't an MS certified device (and the DRM isn't cracked), it simply won't work.
      • I think you missed the point here,

        The Seal of Approval was because the courts ruled that it was legal for third parties to make compatable NES cartridges for the original NES even though the third party cartridges circumvented the protections against such a thing. Afterwards Nintendo fought back with marketing claiming anything witout the seal was inferior. Really it just meant that the developer had paid the fees.

        What he's saying is that the protections will be broken and MS will have wasted their effort.
    • by Saeed al-Sahaf (665390) on Wednesday August 10 2005, @05:18PM (#13289849) Homepage
      It's steps like this (by Microsoft and previously Nintendo) that may lead developers to return to the PC development environment.

      You're kidding, right? This is nonsense. Third party makers will pay up, and proliferate. There is no shortage of people willing to pay, and they aren't interested in PC games, they want consoles. If you can't afford one you're probably not the market MS is targeting anyway, and will have to wait for second hand equipment on eBay.

    • This will force MadCatz to start putting out quality accessories, and not crappy controllers that break 2 weeks after you buy them.

      It won't force MadCatz to do anything except pay money to Microsoft and charge more for their products. If you know their stuff is crap, don't buy it in any case. A MS hologram isn't going to make it any better. If you think otherwise, I suggest you go look at all the dead Compaqs and Emachines with a MS sticker on them.

    • welcome to the console business.

      where the big monied 'holes can do anything they want at the expense of the customers.

      what? you had a foolish notion that you owned the hardware you paid money for?

      silly capitalist, ownership is for corporations.